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Photography

super.natural

Winter & summer campaigns

[2026]

Client
super.natural
Scope
Two campaign shoots
Location
Lech am Arlberg and a mountain lake
Role
Photography

Two shoots for the merino sportswear brand super.natural in 2026. In April in the snow above Lech am Arlberg, with a helicopter, a chalet terrace and a crew that laughed a lot. In August at a mountain lake, with a wooden boat, a vintage convertible and the last warm light of the day.

Five people in winter sportswear stand arm in arm on a snowy ridge while a white and orange helicopter hovers just above them, mountains all around.

Winter

The winter 2026/27 collection, photographed on one day in April between the summit and the chalet.

Two women in white and beige knitwear with long scarves lean towards each other in deep snow, a rugged mountain range behind them.
A woman in a grey beanie laughs with her eyes closed and reaches towards the camera, blue sky and clouds behind her.
A young man with curly hair sits in the open door of a helicopter and stretches his open hand towards the lens.
Three women sit close together on a bench covered with sheepskins on a chalet terrace, leaning on each other and laughing, snowy peaks behind them.
A woman balances on one leg in a yoga pose with both arms raised on a wooden terrace, snow-covered mountains behind her.
A blonde woman in a beige quilted jacket puts on lipstick in front of a mirror, her reflection sharp, her profile blurred in the foreground.
A woman and a man in dark blue sportswear sit on a wooden bench against a timber wall, turned to each other and laughing.
Seen from below against a deep blue sky with white clouds: a man in mirrored sunglasses between two women in beanies and long scarves.

Summer

Two days in August at the lake: on the boat, on the jetty, in the convertible and up on the ridge at sunset.

Woman leaning back with her eyes closed in warm sunlight on the wooden deck of a boat, a lake with houses along the shore behind her
Two women in matching striped sportswear in a yoga warrior pose on a jetty by a turquoise mountain lake, the one further back smiling
Woman smiling up at a man, her arm resting on his shoulder, both in white on a boat in front of turquoise water and a steep rock face
Two women and a man in white super.natural T-shirts sitting side by side on the back of a white vintage convertible, seen from behind
Young woman looking back over her shoulder with a gentle smile, one hand resting on the shoulder of a man in a white super.natural T-shirt
Woman sitting on a rock and a man leaning towards her, laughing together on a mountainside above a valley with hazy ridges in warm light