Photography

NIVEA

Vienna Pride 2025

[2025]

Client: NIVEA (Beiersdorf)
Occasion: Vienna Pride, 13 and 14 June 2025
Location: Vienna
Role: Photography

Be proud in your skin. With this line NIVEA took part in Vienna Pride 2025, with a stand at the Pride Run and a truck in the Rainbow Parade. I photographed both days: Friday evening among runners and visitors, Saturday on the Ringstraße, on the truck and in the middle of the crowd.

A man in a sequin dress and sunglasses laughs and raises a fan, a woman in the foreground reaches out to him; behind them a blue truck with the words Be proud in your skin

The blue NIVEA truck with a rainbow canopy passes the Vienna State Opera, surrounded by a dense crowd

A woman in a yellow dress dances on the truck, one arm stretched up, her hair flying

View from the truck under a canopy of rainbow-coloured fabric onto a huge dancing crowd on the Ringstraße

A woman on the truck smiles over her shoulder, holding a blue NIVEA fan, the rainbow canopy above her

Two performers in blue sequin outfits stand inside a large blue ring at the back of the truck, the crowd and a columned building behind them

People dance and raise their arms behind the truck in bright sunlight, a rainbow flag above their heads

A cheering crowd follows the truck down a tree-lined street, an arm with a rainbow wristband raised in the foreground

The man in the sequin dress dances beside the truck, a bottle in one hand and a fan held high in the other

Seen from behind, a woman and a man dance with raised arms in backlit smoke

Pride Run

The evening before the parade, at the NIVEA stand: finishers with their start numbers still on, a photo box, rainbow colours on cheeks.

Four women laugh and dance with drinks in their hands in front of a white tent decorated in rainbow colours

A runner with start number 968 cheers with both arms raised next to a blue NIVEA wheel of fortune

A person in a striped top smiles into the camera and reaches out a hand to someone in the foreground, rainbow fabric overhead

A woman with a rainbow painted on her cheek smiles upwards and holds a small tin of cream in her hand

Two visitors at the stand, one in dramatic make-up with a rainbow-coloured wig, both holding small blue tins