Photography

adidas

50 Years of Superstar

[2020]

Client: adidas DE
Campaign: 50 Years of Superstar
Location: Vienna
Role: Photography

In 2020 the Superstar turned 50. For the anniversary I photographed this series for adidas in Vienna: three stripes, white shell toes, a rust-coloured wall and a white studio. Nothing else was needed.

Five women in black and white adidas tracksuits and Superstar sneakers in front of a rust-coloured wall

Woman in a black adidas tracksuit sitting on wooden boxes next to a white ladder

Woman in a black and white adidas track jacket sitting sideways on a white stool

Two men in adidas tracksuits sitting on stools in front of a rust-coloured wall

Woman in a black adidas tracksuit leaning far back on a stool, legs stretched out

Man in a white adidas track jacket and black trousers standing in front of the rust-coloured wall

Woman with long brown hair in a black adidas track jacket sitting astride a turned-around chair in a white studio

Man in a white track top kicking one leg out sideways in a white studio

Man in a white adidas track top and black trousers walking through a white studio

Performance

Before Originals came Performance: football under floodlights for the Predator, early mornings with the adidas Runners in Vienna, trail running above the tree line. Sport is the best school for a photographer. Nothing happens twice.

Runner in a white cap laughing with her arms raised in a shower of gold confetti on a city street

Two runners jumping for a high five against the sky

Two football players in red adidas kits on a floodlit pitch at night

Close-up of a red and black adidas Predator football boot

Two runners hugging while a third cheers with raised fists

Trail runner in a yellow shirt crossing a snowfield in the mountains