Videography / Photography

PUMA

Forever. Faster.

[2023–2024]

Client: PUMA
Location: Barcelona, Berlin
Scope: Campaign films, social content, photography
Role: Creative direction, film & photography

Two productions for PUMA, both with the creative agency Perspective: running in Barcelona, training in Berlin. Both are built on one idea: everything begins with the first step.

Credits

Agency Perspective

Training, Berlin

With a team of 20 we produced this campaign in Berlin in June 2023. Two intense days resulted in 11 videos, 150 photos and a campaign that encourages you to push past your limits.

Woman with a blonde ponytail in a black PUMA sports bra leaning against a concrete wall, looking into the camera

Smiling athlete stretching on a red running track in low sunlight, her long shadow across the lanes

Two women training on rowing machines in a gym

Athlete in black PUMA training wear sitting on a bench, leaning forward

Talent in PUMA sportswear kneeling and laughing up at a crew member on a film set, a cinema camera in the foreground

#RunPumaFam, Barcelona

In January 2023 we produced a series in Barcelona that introduced the #RunPumaFam to the public for the first time. The challenge: we shot in January, the content was meant for spring and summer. We needed a city that reflects every kind of running culture. Barcelona was the perfect choice.

Runner on an athletics track at sunrise, palm trees on the horizon

Group of runners in an old-town street, blurred by motion

Runner in strong backlight crossing a sunlit square

Camera operator with a cinema camera and monitor, an athlete on the track behind