AI

Rimowa

Around the World

Brand
Rimowa
Scope
Six key visuals
Cities
Paris, Venice, London, New York, Vienna, Rio de Janeiro
Role
AI image production
Tools
Nano Banana Pro, Photoshop

Six cities, one material. In every destination the grooved aluminium of the suitcase turns into the vehicle that belongs there: a convertible in Paris, a gondola in Venice, a double-decker in London, a taxi in New York, a horse-drawn carriage in Vienna and a plane above Rio.

Created with generative AI

AI-generated key visual: a couple in a convertible made of grooved aluminium drives past the Eiffel Tower, the bride raising her bouquet
Paris
AI-generated key visual: a gondolier steers a gondola made of grooved aluminium under a Venetian bridge
Venice
AI-generated key visual: a red double-decker bus with the grooves of a suitcase on a wet street in front of Big Ben at dusk
London
AI-generated key visual: a yellow taxi with grooved bodywork in rainy Times Square at night
New York
AI-generated key visual: a horse-drawn carriage made of grooved aluminium in front of Schönbrunn Palace
Vienna
AI-generated key visual: a silver plane with grooved fuselage above Rio de Janeiro, Christ the Redeemer below in warm light
Rio de Janeiro